Until recently, conventionally, masks and conditioners for colored hair were used to reinforce and enhance the color and shine of colored hair, but now masks also add color!
They are masks that work like traditional ones. They are designed to hydrate and nourish hair, fight split ends and frizz, and keep hair healthy and well-groomed.
And also ..... in their formulation they contain color pigments that allow to reinforce the color of dyed hair or to contribute other color tones, becoming temporary colorations, which end up leaving with the washes.