Shu Uemura says that hair is his raison d'être and is a canvas on which to express style. She transforms beauty into art, breaks the rules and challenges them in this way, reaching perfection, creating iconic products that revolutionize the world of cosmetics, extending her professional experience to the hair sector, with her philosophy: Encouraging every woman to be an architect of her own beauty.
They border on perfection as a result of the latest technological advances in the cosmetics industry thanks to the advanced research of the l'Oréal group, with ingredients of natural origin and mainly from the Asian continent, precious ingredients, such as vegetable oils, essences and essential oils. essentials that create unprecedented textures and elegant and subtle fragrances.