M&M Products began in Atlanta in 1973 with its trademark Sofn'free, featuring an innovative ethnic hair care product, Sta-Sof-Fro.
Sta-Sof-Fro was the world's first product that made it easy for people of color to easily style and maintain their hair, especially Afros, throughout the day, without shrinking or tangling.
Now you don't have to use harsh chemicals to get beautiful hair and skin because Sofn'free features therapeutic products and many contain natural ingredients to keep you looking and feeling great.